A new report by the non-profit group, the Consumer Electronics Association, paints a bleak picture for the future of the technology industry.
In a series of stories, the CEA outlined some of the challenges facing the technology sector as it struggles to compete in an increasingly digital world.
While headsets like the new Avaya headset have garnered praise, they haven’t proven to be the most popular devices for consumers, the report found.
Instead, consumers are paying a premium for the best headsets.
And in an industry dominated by smartphones and tablets, the study found that consumers are increasingly willing to pay for the most advanced headsets to get the most out of their hardware.
It’s a trend that the CSEA says has been driven by the rise of consumer-focused VR headsets.
“The trend has been toward the more affordable, highly personalized VR headsets, the majority of which are made by companies like Oculus, Samsung, HTC and Valve,” the report said.
The report cites the trend as the reason why headsets like Avaya and Oculus have had so much success.
“They offer an extremely tailored experience, which is incredibly important for consumers,” CEA President and CEO Jonathon Levey said in a statement.
“As the market continues to mature, we believe VR will be the dominant technology platform in the coming years.”
The CEA is also highlighting a number of trends that could see VR headsets overtake desktop computers as the dominant computing platform in 2017.
The technology will have to do more than just look good.
It has to have the right hardware, and that means making it as user-friendly and intuitive as possible, the group warned.
“In the near future, we expect consumers to be looking for a new device, not just a new product,” Levey added.
“VR will need to be easier to use, more comfortable to wear, and, in the future, more capable of handling the workload of high-quality video, audio, and interactive entertainment.”
The group says consumers will also want to experience VR in new ways, and will be increasingly demanding more immersive experiences.
“While we can’t predict the future at this point, the consumer VR market is still maturing,” the CDA said.
“The VR market for consumers is expected to grow at an average rate of 25 percent annually from 2019 through 2026, with strong growth in the mid-2020s and continuing to grow in the latter half of this decade.”